[
  [
    "ring",
    "01 / HUMAN TECHNOLOGY",
    "A little form.\nA deeper understanding.",
    "Arc — the intelligent ring that turns everyday signals into a clearer picture of you.",
    "Meet Arc",
    "AI Smart Ring",
    "399",
    "7 days",
    "Battery endurance",
    "2.4 g",
    "Quietly weightless",
    "24/7",
    "Personal insight",
    "Less screen. More presence.",
    "A sculpted titanium shell. A precise sensor array. Technology designed to sit quietly in the background.",
    "#191d1d",
    "#ffbf55",
    "Your day, in detail."
  ],
  [
    "espresso",
    "02 / THE MORNING RITUAL",
    "Good mornings.\nBy design.",
    "Meet Forma. A precision espresso machine made for the pleasure of making it yourself.",
    "Discover Forma",
    "Forma Espresso Machine",
    "890",
    "93°C",
    "Temperature precision",
    "9 bar",
    "Extraction pressure",
    "58 mm",
    "Professional portafilter",
    "The ritual is the reward.",
    "From the first turn of the dial to the last drop of crema. Machined metal, considered controls, nothing in the way.",
    "#e9e1d3",
    "#a46843",
    "A study in better mornings."
  ],
  [
    "serum",
    "03 / CONSIDERED SKINCARE",
    "A considered formula.\nA simple ritual.",
    "Cell No. 01. A fragrance-free daily serum, with a transparent ingredient list and a beautifully simple routine.",
    "Explore the formula",
    "Cell Bio-Active Serum",
    "68",
    "30 ml",
    "One daily ritual",
    "0%",
    "Added fragrance",
    "01",
    "Considered formula",
    "Clarity, down to the last drop.",
    "Discover the purpose of every ingredient. Review the sample formula with a qualified cosmetic professional before production.",
    "#f1f4f3",
    "#517a72",
    "The essentials, made clear."
  ],
  [
    "chair",
    "04 / OBJECTS FOR WORK",
    "Room to think.\nSpace to move.",
    "Axis. An ergonomic task chair that brings structural clarity to your working day.",
    "Find your position",
    "Axis Carbon Chair",
    "720",
    "110°",
    "Recline range",
    "4D",
    "Armrest adjustment",
    "12 yr",
    "Illustrative design goal",
    "Support, without the noise.",
    "A responsive back, intuitive adjustment and a lighter visual footprint. Built around the way a body actually moves.",
    "#e6e8e3",
    "#4e6152",
    "An architecture of comfort."
  ],
  [
    "power",
    "05 / POWER BEYOND THE GRID",
    "Take the\nlong way home.",
    "Terra 1200. Portable energy for open skies, remote work and everything between.",
    "Explore Terra",
    "Terra Power Station",
    "1099",
    "1,024 Wh",
    "Nominal capacity",
    "1,200 W",
    "Rated output",
    "6",
    "Connection points",
    "Leave room for the unexpected.",
    "A compact power station with a clear control panel and a purposeful carry handle. Sample specifications for demonstration.",
    "#242c30",
    "#ff873f",
    "Built for the outside."
  ],
  [
    "audio",
    "06 / LISTEN MORE CLOSELY",
    "Hear the room\ncome alive.",
    "Studio One. A turntable for the records you know by heart, and the ones you have yet to find.",
    "Meet Studio One",
    "Studio One Turntable",
    "549",
    "33 / 45",
    "Two playback speeds",
    "Belt",
    "Drive architecture",
    "Walnut",
    "Warm, honest material",
    "Less interruption. More music.",
    "An isolated platter. An uncomplicated tonearm. Real materials that sound as considered as they look.",
    "#dfd7c8",
    "#855e40",
    "An ode to listening."
  ],
  [
    "matcha",
    "07 / THE DAILY RESET",
    "Find your\ngreen hour.",
    "Morrow. A bright matcha blend for the little pause that makes the rest of the day feel different.",
    "Make it a ritual",
    "Morrow Matcha Blend",
    "36",
    "30",
    "Daily servings",
    "3",
    "Simple ingredients",
    "1",
    "Brighter little ritual",
    "A little everyday good.",
    "Whisk, pour, pause. Explore single tins or build a bundle. Subscription billing requires a separate compatible subscription extension.",
    "#dfe8bb",
    "#465c39",
    "Good things take a moment."
  ],
  [
    "pet",
    "08 / THEIR WORLD, CONNECTED",
    "More exploring.\nLess wondering.",
    "Roam. A thoughtfully designed GPS collar for your favorite explorer.",
    "Discover Roam",
    "Roam GPS Collar",
    "129",
    "28 g",
    "Light on their paws",
    "IP67",
    "Design specification",
    "5 days",
    "Illustrative battery life",
    "Made for the life you share.",
    "Soft edges, a comfortable woven band and a streamlined tracker. Sample hardware; no live GPS service is included.",
    "#f1dfcf",
    "#a34b30",
    "For the wonderfully curious."
  ],
  [
    "watch",
    "09 / TIME, WELL CONSIDERED",
    "Nothing extra.\nEverything essential.",
    "Index. A titanium everyday watch, distilled to proportion, material and the passing of time.",
    "Explore Index",
    "Index Titanium Watch",
    "295",
    "38 mm",
    "Quiet proportion",
    "Ti",
    "Grade 2 titanium",
    "5 ATM",
    "Design specification",
    "Time is a material.",
    "A dial with room to breathe. Brushed titanium that changes with the light. A timepiece made for living with.",
    "#e7e6e2",
    "#515450",
    "The shape of a moment."
  ],
  [
    "bike",
    "10 / THE CITY IS YOURS",
    "Move through.\nMove differently.",
    "Fold. An electric city bike that folds into the spaces between your destinations.",
    "Meet your next move",
    "Fold Urban E-Bike",
    "1890",
    "60 km",
    "Illustrative range",
    "18 kg",
    "Target weight",
    "10 sec",
    "Folding design goal",
    "A city, opened up.",
    "A compact silhouette, confident geometry and thoughtful details. Sample specifications; local regulations and real range vary.",
    "#e3e7e3",
    "#46644b",
    "Made for the in-between."
  ]
]